Intro to Google Shopping: Merchant and Manufacturer Center

Dodany 11 lutego 2020

Poziom : średnio zaawansowany

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Streamline your Google Shopping Experience. Join this webinar to learn directly from Google experts on how to get your products in front of more shoppers on the world’s most popular search engine.

In this webinar we’ll discuss:

  • Intro: Google Shopping,
  • what is Merchant Centre,
  • Merchant Centre onboarding,
  • main mistakes to avoid when creating your first feed,
  • Intro: Manufacturer Centre.

Before we start, take a look what we will talk about:

Google Merchant Center lets millions of online shoppers discover, explore, and buy your products. A suite of programs, including Shopping ads, surfaces across Google, and Shopping Actions, offer different ways for you to get the right products to the right customers.

Manufacturer Center is a free platform that allows you to upload and manage detailed product information about brands you own or license, to improve the shopping experience on Google.com and other Google services. Rich product information you share helps increase the likelihood that someone searching for a product like yours will find your product.

Who is this webinar for?

This webinar conversation is intended for online shops who are looking to improve their sales in Google Shopping. All people interested in Google Shopping Campaigns.

Webinar host from Google:

Cristina Lupuşor
Commerce Product Specialist at Google
I’ve graduated from New York University and am now working as a Commerce Product Specialist within Google’s gTech organisation, a global structure that provides support to all our clients working in advertisement. I’m mainly specialising in Merchant Centre, Shopping campaigns and Local Inventory Ads

 

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Autor

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Paweł Dalecki

Senior Google Ads Strategist

Wschodząca gwiazda świata performance marketingu. Z wykształcenia - polonista. Z wyboru - analityk i specjalista ds. marketingu. Od 4 lat zajmuje się obsługą kampanii przygotowywanych na zamówienie klientów Verseo.

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